I loved working with Denise Margart, the handmade jewelry designer behind Hope + Moxie Jewelry. Her style is boho luxe with lots of sparkle, if you know me you already know that is right up my alley. Denise and I worked together to create an Etsy Pattern website, social media accounts, and a look book featuring her products in their best light.
One of the most important parts of marketing your products is brand cohesion. The DNA of your brand should be built into each image and post you promote. One of my favorite things to do is creative direction. As the creative director for the Hope + Moxie Look Book I planned each photograph to feature the most beautiful pieces of the collection while communicating the message of "Be Fun. Be Fearless. Be Fabulous." My team created a series of images that captured that boho, California vibe with a sprinkle of luxury.
Meet the Creative Team:
Jamie Solorio Photographer
Makeup Artist Jen Siqueiros
Robin Fator Creative - Creative Direction
Hope and Moxie Jewelry by Denise Margart
Video Footage by Elevia Ramirez
Retoucher: RJ Retouch
Model Emmy Dunken
Creating Art in the Aftermath of Disaster
Growing up in Redding California, summer wildfires have become a part of my normal routine. Every year there is a portion of July and August that smells like campfire and turns the sun into an unnatural looking crimson dot in a horizon of ash. I’ve learned to deal with a week or two of smoky days, and the anxiety that comes with knowing destruction is happening just outside of my periphery.
Nothing could have prepared me for the Carr Fire Disaster. Watching the fire lines cross into the city limits on local news felt surreal. Needing to evacuate my family from my house that is two minutes from an airport and a hospital didn’t seem possible. As the evacuation period closed, we were among the fortunate few who had a house to return to. I feel forever grateful to have been spared the loss and chaos of losing a loved one and/or having all of my earthly possessions destroyed. However, once the immediate danger passed, and the reality set in, I remembered that I was responsible for creating the first ever Redding Fashion Week in less than two months.
I am the co-executive director and co-founder of the Redding Fashion Alliance, a non-profit organization located in the heart of downtown Reddings’ Cultural District. For months myself, and our other co-executive director Jan Kearns had been working towards creating what would become the first fashion week north of Sacramento. Before the fire ever started, I had my doubts about how exactly we would create something that had never been done before, in a place not known for fashion, for a small community whose attention is split in so many charitable directions in the fall. After the fire, I knew that going forward with our plans would be a risk and I don’t think there has ever been a time that I felt less confident about planning an event, or for that matter, 6 days of consecutive fashion related events. I was having a hard time with fathoming the layers of complexity.
When faced with making a decision about whether or not to move forward, my gut kept saying: “It’s now or never.” There was cautionary advice, there were naysayers, but there were also hopeful designers, local businesses, and a community that needed a pick me up. More than ever it became apparent that some positive press for the Redding area could be a temporary antidote to the endless smoke and stream of bad news. So, we built the airplane as we fell off the cliff, and at the last second we made a bumpy landing. Redding Fashion Week wasn’t perfect. We learned a lot of hard lessons. We also did a lot of hard work that paid off. People are still talking about the Fashion Show Gala, as they should be. Not only did we create a professional fashion show with a big city vibe featuring 11 fashion designers (myself and Jan included) and almost 50 models, we also fundraised and created a scholarship fund and an emerging fashion designer fund. We made it look good, and most of all, we made it feel fun.
Making something out of nothing is tough. Conjuring something fabulous out of devastation is almost impossible, but it sure makes a powerful statement.
Photos by Nigel Skeet, Fash Bear, Michael Flanagan, and Rachel Hatch
I had the pleasure of interviewing Jamie Solorio, the creative mind behind the original concept for the RealFake Magazine exclusive editorial, House of Style. Watch this in depth video where we break down what worked and what didn't, the importance of mental health and acceptance, and why every work of art is ultimately a self portrait.
House of Style Editorial Team
photography/concept/editor: Jamie Solorio
fashion stylist/creative direction/interviewer: Robin Fator
I feel so thankful I had the opportunity to attend the first ever Girlboss Rally at the Hudson Loft in Downtown Los Angeles on March 4th, 2017.
On a side note, this was my first solo trip in 12 years! So, it was kind of a big deal. It was 48 hours of alone time that was long overdue. Flying from Sacramento to LAX I had time to listen to a Tim Ferriss podcast episode that was super inspiring. There is something kinda epic about being above the clouds. LISTEN HERE
I stayed with my friend Maddie who is a teleprompting boss at E! and lives in a cool 70's apartment complex in Burbank. It was very reminiscent of where the Karate Kid lived.
By a coincidence of bad uber timing, I was the first person to arrive at Hudson Loft on Saturday morning. Slowly the 500 attendees started to roll in. Every person looked like they were dressed for a magazine feature, it was pretty amazing! Everyone I spoke to that day was super friendly, and sweet. The energy was really positive. As we picked up our passes we were directed to the freight elevator with hot pink neon. As soon as the doors opened I realized they had transformed this event space into the Girlboss HQ. Every wall, room, light fixture, and handout was stylized and designed to be memorable. They created a beautiful world and we lived in it for a day.
The day kicked off with Sophia Amoruso opening the rally and Gabby Bernstein following her with a very on point talk about motivation. It was an intimate setting with amazing people. I got to hear from a fashion designer, a stylist, an illustrator, venture capital investors, why generation X is so different from millennials (finally I get it), the creative director of vice media, Whitney Cummings (funny but also really knew her mental health stuff), a L'oreal VP, web designer, women in film, and (my favorite) Arian Simone + Kevin Systrom -CEO and founder of Instagram! It was 12+ hours of networking, learning, listening, inspiration, and perspective. I wish there had been enough hours in the day to talk to each person and get to know them at bit. I felt a sense of belonging, and for me, that can be rare.