I loved working with Denise Margart, the handmade jewelry designer behind Hope + Moxie Jewelry. Her style is boho luxe with lots of sparkle, if you know me you already know that is right up my alley. Denise and I worked together to create an Etsy Pattern website, social media accounts, and a look book featuring her products in their best light.
One of the most important parts of marketing your products is brand cohesion. The DNA of your brand should be built into each image and post you promote. One of my favorite things to do is creative direction. As the creative director for the Hope + Moxie Look Book I planned each photograph to feature the most beautiful pieces of the collection while communicating the message of "Be Fun. Be Fearless. Be Fabulous." My team created a series of images that captured that boho, California vibe with a sprinkle of luxury.
Meet the Creative Team:
Jamie Solorio Photographer
Makeup Artist Jen Siqueiros
Robin Fator Creative - Creative Direction
Hope and Moxie Jewelry by Denise Margart
Video Footage by Elevia Ramirez
Retoucher: RJ Retouch
Model Emmy Dunken